Hey, I'm Idan.
Brand & marketing designer
fueled by coffee,
☕️
☕️
☕️
sarcasm & keto
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🧈
I absolutely 💙 bringing brands to life through design.
With over 9 years of experience in graphic design & illustration, I've had the opportunity to work with a wide range of companies, helping them create visually cohesive and engaging brand identities. Whether it's rebranding a company's visual presence, developing user-friendly websites, or create great illustrations, I love turning creative ideas into impactful realities.✨
With over 9 years of experience in graphic design & illustration, I've had the opportunity to work with a wide range of companies, helping them create visually cohesive and engaging brand identities. Whether it's rebranding a company's visual presence, developing user-friendly websites, or create great illustrations, I love turning creative ideas into impactful realities.✨
With over 9 years of experience in graphic design & illustration, I've had the opportunity to work with a wide range of companies, helping them create visually cohesive and engaging brand identities. Whether it's rebranding a company's visual presence, developing user-friendly websites, or create great illustrations, I love turning creative ideas into impactful realities.✨
Illustration
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Illustration
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Illustration
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Work experience
Brand & Marketing Design Lead
Legit Security
2025 - Now
Brand & Marketing Design Lead
Legit Security
2025 - Now
Brand & Marketing Design Lead
Equitybee
2022 - 2025
Brand & Marketing Design Lead
Equitybee
2022 - 2025
Brand Designer & Illustrator
Michal Suday's Studio
2021 - 2022
Brand Designer & Illustrator
Michal Suday's Studio
2021 - 2022
Brand & Marketing Designer
Firma Brandhouse
2019-2021
Brand & Marketing Designer
Firma Brandhouse
2019-2021
Digital Marketing Designer
Glikman Shamir Samsonov
2015-2019
Digital Marketing Designer
Glikman Shamir Samsonov
2015-2019
Publications
What I Know
I'm a FOMO-driven learner.
Ever since I can remember, I've been an autodidact, I love exploring every tool I hear about to understand how it can contribute to my personal super weapons
Here are some of the tools I know:
Reviews
Testimonials
Reviews
Testimonials
"I had the pleasure of working with Idan at Equitybee, where he was a key player in our visual rebranding project. His ability to transform complex ideas into impactful designs was crucial to our success. The end result was a refreshed brand identity that significantly enhanced our market presence. Idan's creativity, attention to detail, and illustration skills made him an invaluable asset to our team."
Eldad Tzadok
Product Design Lead at Fiverr
"I had the pleasure of working with Idan at Equitybee, where he was a key player in our visual rebranding project. His ability to transform complex ideas into impactful designs was crucial to our success. The end result was a refreshed brand identity that significantly enhanced our market presence. Idan's creativity, attention to detail, and illustration skills made him an invaluable asset to our team."
Eldad Tzadok
Product Design Lead at Fiverr
"Working with Idan at Anyword was a genuine pleasure. As lead designer, he owned our full website redesign, the Webflow migration, and the build of our design system, and he nailed all three. He's the rare designer who pairs sharp craft with deep technical fluency, always bringing the right innovation to the table to push performance, workflow, and capability forward. A true professional."
Idan Lasser
Product Marketing Manager
"Working alongside Idan as part of a team was a great experience. He is extremely talented, creative, and professional, and I learned a lot from working with him. Idan is dedicated to his work, consistently finds smart and effective solutions, and is always willing to learn new things when needed. Working with him was both enjoyable and inspiring."
Shahar Farage
Marketing Designer
"Working alongside Idan as part of a team was a great experience. He is extremely talented, creative, and professional, and I learned a lot from working with him. Idan is dedicated to his work, consistently finds smart and effective solutions, and is always willing to learn new things when needed. Working with him was both enjoyable and inspiring."
Shahar Farage
Marketing Designer
"Collaborating with Idan on the Marketing team at Equitybee was great. His talent as a brand marketing designer is matched by his dedication to continuous learning and growth. Beyond his creative and technical skills, Idan’s approachable nature, curiosity and sense of humor made our interactions both productive and fun. I appreciate his fresh perspectives and the ease with which we worked together. Any team would be lucky to have someone as talented and personable as Idan."
Inbar Fischer
Marketing | Automation
"Hi sweetie, here’s my review. I’m writing this in the right place, right?... Idan has always been a very talented boy. Since he was little he was drawing on everything... walls, notebooks, sometimes even things that were not supposed to be drawn on. Idan don’t forget to return the glass dish I sent you home with the chicken. Love mom ❤️"
Mom
Head of Worrying
Don't be shy
What makes you different from other designers?
Most designers are either strategic or executional. I'm bot... and that gap is usually where brand projects fall apart. I've led full rebrands from positioning and visual language all the way to the HTML email that announces the launch. I know what makes a brand feel true at the concept level, and I know what makes it break in Outlook at 9am. That combination is rarer than it sounds. I'm also relentlessly self-taught: motion, illustration, AI workflows, front-end code. Not because the market asked for it, but because I hate being blocked by a skill I don't have.
How do you use AI without compromising quality?
I’m strategically “lazy” in the best possible way. I constantly question inefficient processes and look for smarter ways to solve them. With AI becoming part of everyday workflows, spending days on tasks that can be done in hours no longer makes sense. I actively build and adopt tools that remove repetitive work, speed up ideation and turn complex ideas into simple, compelling brand concepts. Efficiency is not about cutting corners. It’s about freeing time for higher-level thinking.
What do you do when there's no brief?
I write one. But before I open any tool, I step outside the designer role entirely. Who are we actually talking to? What do they care about? What mood are they in when they encounter this - are they scrolling on their phone between meetings, or sitting at a desk making a deliberate decision? That context shapes everything: the hierarchy, the tone, the amount of friction I can afford to ask of them. Once I have a clear picture of that person in that moment, I start filtering. What needs to be there? What's just noise? It's usually where the most interesting design decisions live.
What type of companies do you work best with?
Startups that have outgrown their first logo but haven't figured out what comes next. Usually the product has matured, the team has grown, and suddenly the brand feels like it belongs to a different company. I work well where there's a real problem to solve and someone willing to have an honest conversation about what the brand actually needs. Honestly? B2C tech is where I'm most at home. It's a space where brand is chronically undervalued, which means the gap between where most companies are and where they could be is huge. That's sparks my fire :)
How do you prioritize when everything is urgent?
First, I try to figure out what's actually urgent versus what's just important. Then I look at what has a hard external dependency, something going live, a campaign launching, a sales meeting tomorrow - versus what's internally urgent, meaning someone is anxious about it. Both are valid, but they don't belong in the same queue. The honest answer is that in startup environments, real prioritization is a negotiation.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My job is to make sure one doesn't quietly kill the other. In practice, that means building systems loose enough to bend without breaking. When a growth team wants to test a landing page that feels off-brand, my first question is "what are we actually trying to learn?" Sometimes the answer changes the brief entirely. Sometimes it just means we run the test with guardrails.
What's a mistake that actually changed how you work?
A letter dropped out of a logo and nobody caught it, including me. By the time it surfaced, thousands of bags had already been printed. My manager came to me frustrated, and my first instinct was to defend myself. I was convinced it was the print house's error. It wasn't. What I learned wasn't just "check your files more carefully." It was something about how the eye works: when you've exported the same asset thirty times in a day, you stop seeing it. You're just confirming what you expect to be there. Since then, anything high-stakes going to print gets a second pair of eyes. Not because I don't trust myself - because I understand now that fresh eyes aren't a luxury, they're part of the process.
Don't be shy
What makes you different from other designers?
Most designers are either strategic or executional. I'm bot... and that gap is usually where brand projects fall apart. I've led full rebrands from positioning and visual language all the way to the HTML email that announces the launch. I know what makes a brand feel true at the concept level, and I know what makes it break in Outlook at 9am. That combination is rarer than it sounds. I'm also relentlessly self-taught: motion, illustration, AI workflows, front-end code. Not because the market asked for it, but because I hate being blocked by a skill I don't have.
How do you use AI without compromising quality?
I’m strategically “lazy” in the best possible way. I constantly question inefficient processes and look for smarter ways to solve them. With AI becoming part of everyday workflows, spending days on tasks that can be done in hours no longer makes sense. I actively build and adopt tools that remove repetitive work, speed up ideation and turn complex ideas into simple, compelling brand concepts. Efficiency is not about cutting corners. It’s about freeing time for higher-level thinking.
What do you do when there's no brief?
I write one. But before I open any tool, I step outside the designer role entirely. Who are we actually talking to? What do they care about? What mood are they in when they encounter this - are they scrolling on their phone between meetings, or sitting at a desk making a deliberate decision? That context shapes everything: the hierarchy, the tone, the amount of friction I can afford to ask of them. Once I have a clear picture of that person in that moment, I start filtering. What needs to be there? What's just noise? It's usually where the most interesting design decisions live.
What type of companies do you work best with?
Startups that have outgrown their first logo but haven't figured out what comes next. Usually the product has matured, the team has grown, and suddenly the brand feels like it belongs to a different company. I work well where there's a real problem to solve and someone willing to have an honest conversation about what the brand actually needs. Honestly? B2C tech is where I'm most at home. It's a space where brand is chronically undervalued, which means the gap between where most companies are and where they could be is huge. That's sparks my fire :)
How do you prioritize when everything is urgent?
First, I try to figure out what's actually urgent versus what's just important. Then I look at what has a hard external dependency, something going live, a campaign launching, a sales meeting tomorrow - versus what's internally urgent, meaning someone is anxious about it. Both are valid, but they don't belong in the same queue. The honest answer is that in startup environments, real prioritization is a negotiation.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My job is to make sure one doesn't quietly kill the other. In practice, that means building systems loose enough to bend without breaking. When a growth team wants to test a landing page that feels off-brand, my first question is "what are we actually trying to learn?" Sometimes the answer changes the brief entirely. Sometimes it just means we run the test with guardrails.
What's a mistake that actually changed how you work?
A letter dropped out of a logo and nobody caught it, including me. By the time it surfaced, thousands of bags had already been printed. My manager came to me frustrated, and my first instinct was to defend myself. I was convinced it was the print house's error. It wasn't. What I learned wasn't just "check your files more carefully." It was something about how the eye works: when you've exported the same asset thirty times in a day, you stop seeing it. You're just confirming what you expect to be there. Since then, anything high-stakes going to print gets a second pair of eyes. Not because I don't trust myself - because I understand now that fresh eyes aren't a luxury, they're part of the process.
Don't be shy
What makes you different from other designers?
Most designers are either strategic or executional. I'm bot... and that gap is usually where brand projects fall apart. I've led full rebrands from positioning and visual language all the way to the HTML email that announces the launch. I know what makes a brand feel true at the concept level, and I know what makes it break in Outlook at 9am. That combination is rarer than it sounds. I'm also relentlessly self-taught: motion, illustration, AI workflows, front-end code. Not because the market asked for it, but because I hate being blocked by a skill I don't have.
How do you use AI without compromising quality?
I’m strategically “lazy” in the best possible way. I constantly question inefficient processes and look for smarter ways to solve them. With AI becoming part of everyday workflows, spending days on tasks that can be done in hours no longer makes sense. I actively build and adopt tools that remove repetitive work, speed up ideation and turn complex ideas into simple, compelling brand concepts. Efficiency is not about cutting corners. It’s about freeing time for higher-level thinking.
What do you do when there's no brief?
I write one. But before I open any tool, I step outside the designer role entirely. Who are we actually talking to? What do they care about? What mood are they in when they encounter this - are they scrolling on their phone between meetings, or sitting at a desk making a deliberate decision? That context shapes everything: the hierarchy, the tone, the amount of friction I can afford to ask of them. Once I have a clear picture of that person in that moment, I start filtering. What needs to be there? What's just noise? It's usually where the most interesting design decisions live.
What type of companies do you work best with?
Startups that have outgrown their first logo but haven't figured out what comes next. Usually the product has matured, the team has grown, and suddenly the brand feels like it belongs to a different company. I work well where there's a real problem to solve and someone willing to have an honest conversation about what the brand actually needs. Honestly? B2C tech is where I'm most at home. It's a space where brand is chronically undervalued, which means the gap between where most companies are and where they could be is huge. That's sparks my fire :)
How do you prioritize when everything is urgent?
First, I try to figure out what's actually urgent versus what's just important. Then I look at what has a hard external dependency, something going live, a campaign launching, a sales meeting tomorrow - versus what's internally urgent, meaning someone is anxious about it. Both are valid, but they don't belong in the same queue. The honest answer is that in startup environments, real prioritization is a negotiation.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My job is to make sure one doesn't quietly kill the other. In practice, that means building systems loose enough to bend without breaking. When a growth team wants to test a landing page that feels off-brand, my first question is "what are we actually trying to learn?" Sometimes the answer changes the brief entirely. Sometimes it just means we run the test with guardrails.
What's a mistake that actually changed how you work?
A letter dropped out of a logo and nobody caught it, including me. By the time it surfaced, thousands of bags had already been printed. My manager came to me frustrated, and my first instinct was to defend myself. I was convinced it was the print house's error. It wasn't. What I learned wasn't just "check your files more carefully." It was something about how the eye works: when you've exported the same asset thirty times in a day, you stop seeing it. You're just confirming what you expect to be there. Since then, anything high-stakes going to print gets a second pair of eyes. Not because I don't trust myself - because I understand now that fresh eyes aren't a luxury, they're part of the process.