Hey, I'm Idan.
Brand & marketing designer
fueled by coffee,
☕️
☕️
☕️
sarcasm & keto
🧈
🧈
🧈
I absolutely 💙 bringing brands to life through design.
I absolutely
💙 bringing brands to life with design.
I design brands, build systems, and teach AI some taste✨
I’m a Brand & Marketing Designer with ~11 years of experience turning complex products into clear visual stories across brand, web, campaigns, illustration, and motion.
Lately, I’ve been building scalable design systems and AI-powered workflows that help teams move faster without lowering the creative bar.
I design brands, build systems, and teach AI some taste✨
I’m a Brand & Marketing Designer with ~11 years of experience turning complex products into clear visual stories across brand, web, campaigns, illustration, and motion.
Lately, I’ve been building scalable design systems and AI-powered workflows that help teams move faster without lowering the creative bar.
I design brands, build systems, and teach AI some taste✨
I’m a Brand & Marketing Designer with ~11 years of experience turning complex products into clear visual stories across brand, web, campaigns, illustration, and motion.
Lately, I’ve been building scalable design systems and AI-powered workflows that help teams move faster without lowering the creative bar.
My Toolkit
I’m a FOMO-driven learner. If a new tool can help me design better, build faster, or avoid being blocked by a missing skill, I’ll probably learn it.
The point isn’t collecting software.
It’s knowing when and which tool can make your work better or faster.
Customers who loved this designer
Rarely returned
Only one left in stock
Testimonials
Reviews
Testimonials
"I had the pleasure of working with Idan at Equitybee, where he was a key player in our visual rebranding project. His ability to transform complex ideas into impactful designs was crucial to our success. The end result was a refreshed brand identity that significantly enhanced our market presence. Idan's creativity, attention to detail, and illustration skills made him an invaluable asset to our team."
Eldad Tzadok
Product Design Lead at Fiverr
"I had the pleasure of working with Idan at Equitybee, where he was a key player in our visual rebranding project. His ability to transform complex ideas into impactful designs was crucial to our success. The end result was a refreshed brand identity that significantly enhanced our market presence. Idan's creativity, attention to detail, and illustration skills made him an invaluable asset to our team."
Eldad Tzadok
Product Design Lead at Fiverr
"Working with Idan at Anyword was a genuine pleasure. As lead designer, he owned our full website redesign, the Webflow migration, and the build of our design system, and he nailed all three. He's the rare designer who pairs sharp craft with deep technical fluency, always bringing the right innovation to the table to push performance, workflow, and capability forward. A true professional."
Idan Lasser
Product Marketing Manager
"Working with Idan at Anyword was a genuine pleasure. As lead designer, he owned our full website redesign, the Webflow migration, and the build of our design system, and he nailed all three. He's the rare designer who pairs sharp craft with deep technical fluency, always bringing the right innovation to the table to push performance, workflow, and capability forward. A true professional."
Idan Lasser
Product Marketing Manager
"Working alongside Idan as part of a team was a great experience. He is extremely talented, creative, and professional, and I learned a lot from working with him. Idan is dedicated to his work, consistently finds smart and effective solutions, and is always willing to learn new things when needed. Working with him was both enjoyable and inspiring."
Shahar Farage
Marketing Designer
"Working alongside Idan as part of a team was a great experience. He is extremely talented, creative, and professional, and I learned a lot from working with him. Idan is dedicated to his work, consistently finds smart and effective solutions, and is always willing to learn new things when needed. Working with him was both enjoyable and inspiring."
Shahar Farage
Marketing Designer
"Collaborating with Idan on the Marketing team at Equitybee was great. His talent as a brand marketing designer is matched by his dedication to continuous learning and growth. Beyond his creative and technical skills, Idan’s approachable nature, curiosity and sense of humor made our interactions both productive and fun. I appreciate his fresh perspectives and the ease with which we worked together. Any team would be lucky to have someone as talented and personable as Idan."
Inbar Fischer
Marketing | Automation
"Collaborating with Idan on the Marketing team at Equitybee was great. His talent as a brand marketing designer is matched by his dedication to continuous learning and growth. Beyond his creative and technical skills, Idan’s approachable nature, curiosity and sense of humor made our interactions both productive and fun. I appreciate his fresh perspectives and the ease with which we worked together. Any team would be lucky to have someone as talented and personable as Idan."
Inbar Fischer
Marketing | Automation
"Hi sweetie, here’s my review. I’m writing this in the right place, right?... Idan has always been a very talented boy. Since he was little he was drawing on everything... walls, notebooks, sometimes even things that were not supposed to be drawn on. Idan don’t forget to return the glass dish I sent you home with the chicken. Love mom ❤️"
Mom
Head of Worrying
"Hi sweetie, here’s my review. I’m writing this in the right place, right?... Idan has always been a very talented boy. Since he was little he was drawing on everything... walls, notebooks, sometimes even things that were not supposed to be drawn on. Idan don’t forget to return the glass dish I sent you home with the chicken. Love mom ❤️"
Mom
Head of Worrying
Illustration
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Illustration
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Work experience
Brand & Marketing Design Lead
Legit Security
2025 - Now
Brand & Marketing Design Lead
Legit Security
2025 - Now
Senior Marketing Designer
Anyword
2024 - 2025
Senior Marketing Designer
Anyword
2024 - 2025
Brand & Marketing Design Lead
Equitybee
2022 - 2024
Brand & Marketing Design Lead
Equitybee
2022 - 2024
Brand Designer & Illustrator
Michal Suday's Studio
2021 - 2022
Brand Designer & Illustrator
Michal Suday's Studio
2021 - 2022
Brand & Marketing Designer
Firma Brandhouse
2019 - 2021
Brand & Marketing Designer
Firma Brandhouse
2019 - 2021
Digital Marketing Designer
Glikman Shamir Samsonov
2015 - 2019
Digital Marketing Designer
Glikman Shamir Samsonov
2015 - 2019
Features & Exhibitions
Don't be shy.
Just ask my AI.
What makes you different from other designers?
I work across the full brand pipeline, from visual direction and design systems to responsive websites, campaigns, presentations, and final production details. I combine hands-on craft with systems thinking and enough technical curiosity to carry ideas further without losing consistency along the way.
How do you use AI without compromising quality?
I’m strategically lazy about repetitive work. I build AI-powered workflows and self-service Figma systems that turn recurring requests into reusable processes, then review and refine the output by hand. AI handles speed and repetition. I keep responsibility for the idea, judgment, and final quality.
What do you do when there's no brief?
If there’s no brief, I write one. I start with the audience, context, objective, and action we want target audience to take. That gives me a filter for what belongs, what is noise, and which design decisions actually matter.
What type of companies do you work best with?
I work best with growing tech companies whose product has matured faster than their brand. I like environments where design has real influence and I can work closely with marketing, product, and leadership to build what comes next.
How do you prioritize when everything is urgent?
I separate hard deadlines and external dependencies from internal pressure, then look at business impact and effort. In a startup, prioritization is rarely a private design decision. It’s a clear negotiation with the people who depend on the work.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My job is to make sure one doesn't quietly kill the other. In practice, that means building systems loose enough to bend without breaking. When a growth team wants to test a landing page that feels off-brand, my first question is "what are we actually trying to learn?" Sometimes the answer changes the brief entirely. Sometimes it just means we run the test with guardrails.
What's a mistake that actually changed how you work?
Early in my career, a letter disappeared from a logo and made it into print. I initially assumed it was a production error. It wasn’t. The real lesson was that repetition creates blindness, so high-stakes files now get a fresh pair of eyes before release. Quality control is a process, not a personality trait.
Don't be shy.
Ask my AI.
What makes you different from other designers?
I work across the full brand pipeline, from visual direction and design systems to responsive websites, campaigns, presentations, and final production details. I combine hands-on craft with systems thinking and enough technical curiosity to carry ideas further without losing consistency along the way.
How do you use AI without compromising quality?
I’m strategically lazy about repetitive work. I build AI-powered workflows and self-service Figma systems that turn recurring requests into reusable processes, then review and refine the output by hand. AI handles speed and repetition. I keep responsibility for the idea, judgment, and final quality.
What do you do when there's no brief?
If there’s no brief, I write one. I start with the audience, context, objective, and action we want target audience to take. That gives me a filter for what belongs, what is noise, and which design decisions actually matter.
What type of companies do you work best with?
I work best with growing tech companies whose product has matured faster than their brand. I like environments where design has real influence and I can work closely with marketing, product, and leadership to build what comes next.
How do you prioritize when everything is urgent?
I separate hard deadlines and external dependencies from internal pressure, then look at business impact and effort. In a startup, prioritization is rarely a private design decision. It’s a clear negotiation with the people who depend on the work.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My job is to make sure one doesn't quietly kill the other. In practice, that means building systems loose enough to bend without breaking. When a growth team wants to test a landing page that feels off-brand, my first question is "what are we actually trying to learn?" Sometimes the answer changes the brief entirely. Sometimes it just means we run the test with guardrails.
What's a mistake that actually changed how you work?
Early in my career, a letter disappeared from a logo and made it into print. I initially assumed it was a production error. It wasn’t. The real lesson was that repetition creates blindness, so high-stakes files now get a fresh pair of eyes before release. Quality control is a process, not a personality trait.
Don't be shy.
Just ask my AI.
What makes you different from other designers?
I work across the full brand pipeline, from visual direction and design systems to responsive websites, campaigns, presentations, and final production details. I combine hands-on craft with systems thinking and enough technical curiosity to carry ideas further without losing consistency along the way.
How do you use AI without compromising quality?
I’m strategically lazy about repetitive work. I build AI-powered workflows and self-service Figma systems that turn recurring requests into reusable processes, then review and refine the output by hand. AI handles speed and repetition. I keep responsibility for the idea, judgment, and final quality.
What do you do when there's no brief?
If there’s no brief, I write one. I start with the audience, context, objective, and action we want target audience to take. That gives me a filter for what belongs, what is noise, and which design decisions actually matter.
What type of companies do you work best with?
I work best with growing tech companies whose product has matured faster than their brand. I like environments where design has real influence and I can work closely with marketing, product, and leadership to build what comes next.
How do you prioritize when everything is urgent?
I separate hard deadlines and external dependencies from internal pressure, then look at business impact and effort. In a startup, prioritization is rarely a private design decision. It’s a clear negotiation with the people who depend on the work.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My job is to make sure one doesn't quietly kill the other. In practice, that means building systems loose enough to bend without breaking. When a growth team wants to test a landing page that feels off-brand, my first question is "what are we actually trying to learn?" Sometimes the answer changes the brief entirely. Sometimes it just means we run the test with guardrails.
What's a mistake that actually changed how you work?
Early in my career, a letter disappeared from a logo and made it into print. I initially assumed it was a production error. It wasn’t. The real lesson was that repetition creates blindness, so high-stakes files now get a fresh pair of eyes before release. Quality control is a process, not a personality trait.