Hey, I'm Idan
Brand & Marketing Designer
Fueled by Coffee,
☕️
☕️
☕️
Sarcasm & Keto
🧈
🧈
🧈
I absolutely 💙 bringing brands to life through design.
With over 9 years of experience in graphic design & illustration, I've had the opportunity to work with a wide range of companies, helping them create visually cohesive and engaging brand identities. Whether it's rebranding a company's visual presence, developing user-friendly websites, or create great illustrations, I love turning creative ideas into impactful realities.✨
With over 9 years of experience in graphic design & illustration, I've had the opportunity to work with a wide range of companies, helping them create visually cohesive and engaging brand identities. Whether it's rebranding a company's visual presence, developing user-friendly websites, or create great illustrations, I love turning creative ideas into impactful realities.✨
With over 9 years of experience in graphic design & illustration, I've had the opportunity to work with a wide range of companies, helping them create visually cohesive and engaging brand identities. Whether it's rebranding a company's visual presence, developing user-friendly websites, or create great illustrations, I love turning creative ideas into impactful realities.✨
My resume
My resume
My resume
Illustration
W
e
b
D
e
s
i
g
n
Illustration
W
e
b
D
e
s
i
g
n
Illustration
W
e
b
D
e
s
i
g
n
Work experience
Brand & Marketing Design Lead
Legit Security
2025 - Now
Brand & Marketing Design Lead
Legit Security
2025 - Now
Brand & Marketing Design Lead
Equitybee
2022 - 2025
Brand & Marketing Design Lead
Equitybee
2022 - 2025
Brand Designer & Illustrator
Michal Suday's Studio
2021 - 2022
Brand Designer & Illustrator
Michal Suday's Studio
2021 - 2022
Brand & Marketing Designer
Firma Brandhouse
2019-2021
Brand & Marketing Designer
Firma Brandhouse
2019-2021
Digital Marketing Designer
Glikman Shamir Samsonov
2015-2019
Digital Marketing Designer
Glikman Shamir Samsonov
2015-2019
Publications
What I Know
I'm a FOMO-driven learner.
Ever since I can remember, I've been an autodidact, I love exploring every tool I hear about to understand how it can contribute to my personal super weapons
Here are some of the tools I know:
Reviews
Testimonial
Reviews
Testimonial
"I had the pleasure of working with Idan at Equitybee, where he was a key player in our visual rebranding project. His ability to transform complex ideas into impactful designs was crucial to our success. The end result was a refreshed brand identity that significantly enhanced our market presence. Idan's creativity, attention to detail, and illustration skills made him an invaluable asset to our team."
Eldad Tzadok
Product Design Lead at Fiverr
"I had the pleasure of working with Idan at Equitybee, where he was a key player in our visual rebranding project. His ability to transform complex ideas into impactful designs was crucial to our success. The end result was a refreshed brand identity that significantly enhanced our market presence. Idan's creativity, attention to detail, and illustration skills made him an invaluable asset to our team."
Eldad Tzadok
Product Design Lead at Fiverr
"Working with Idan at Anyword was a genuine pleasure. As lead designer, he owned our full website redesign, the Webflow migration, and the build of our design system, and he nailed all three. He's the rare designer who pairs sharp craft with deep technical fluency, always bringing the right innovation to the table to push performance, workflow, and capability forward. A true professional."
Idan Lasser
Product Marketing Manager
"Working alongside Idan as part of a team was a great experience. He is extremely talented, creative, and professional, and I learned a lot from working with him. Idan is dedicated to his work, consistently finds smart and effective solutions, and is always willing to learn new things when needed. Working with him was both enjoyable and inspiring."
Shahar Farage
Marketing Designer
"Working alongside Idan as part of a team was a great experience. He is extremely talented, creative, and professional, and I learned a lot from working with him. Idan is dedicated to his work, consistently finds smart and effective solutions, and is always willing to learn new things when needed. Working with him was both enjoyable and inspiring."
Shahar Farage
Marketing Designer
"Collaborating with Idan on the Marketing team at Equitybee was great. His talent as a brand marketing designer is matched by his dedication to continuous learning and growth. Beyond his creative and technical skills, Idan’s approachable nature, curiosity and sense of humor made our interactions both productive and fun. I appreciate his fresh perspectives and the ease with which we worked together. Any team would be lucky to have someone as talented and personable as Idan."
Inbar Fischer
Marketing | Automation
"Hi sweetie, here’s my review. I’m writing this in the right place, right?... Idan has always been a very talented boy. Since he was little he was drawing on everything... walls, notebooks, sometimes even things that were not supposed to be drawn on. Idan don’t forget to return the glass dish I sent you home with the chicken. Love mom ❤️"
Mom
Head of Worrying
Don't be shy
What makes you different from other designers?
I’m strategically “lazy” in the best possible way. I constantly question inefficient processes and look for smarter ways to solve them. With AI becoming part of everyday workflows, spending days on tasks that can be done in hours no longer makes sense. I actively build and adopt tools that remove repetitive work, speed up ideation and turn complex ideas into simple, compelling brand concepts. Efficiency is not about cutting corners. It’s about freeing time for higher-level thinking.
How do you use AI without compromising quality?
AI is part of my workflow, not a shortcut. I’ve built internal tools that reduced compliance review time by 50% and saved hours of manual work weekly. I use AI to increase precision, speed and scalability, while keeping strategic control in human hands.
Can you operate at both strategic and execution levels?
Yes. I’ve led full rebrands from research and positioning to rollout across web, marketing and internal systems. At the same time, I stay deeply involved in execution to maintain craft quality and consistency.
What type of companies do you work best with?
Growth-stage companies that want to elevate their brand without losing performance focus. Teams that understand design is a business function, not just a creative department.
How do you prioritize when everything is urgent?
I evaluate impact vs effort. Not all requests deserve equal attention. I focus on initiatives that move business metrics or brand consistency forward, not just tasks that are loud.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My role is to create a framework where both can coexist. I don’t protect brand visually, I protect it strategically. If an ad pushes boundaries, I ask what we are testing and why. If it generates insight, we learn from it. If it creates noise without value, we recalibrate. Strong brands are not fragile. They are structured enough to allow experimentation without losing coherence.
Don't be shy
What makes you different from other designers?
I’m strategically “lazy” in the best possible way. I constantly question inefficient processes and look for smarter ways to solve them. With AI becoming part of everyday workflows, spending days on tasks that can be done in hours no longer makes sense. I actively build and adopt tools that remove repetitive work, speed up ideation and turn complex ideas into simple, compelling brand concepts. Efficiency is not about cutting corners. It’s about freeing time for higher-level thinking.
How do you use AI without compromising quality?
AI is part of my workflow, not a shortcut. I’ve built internal tools that reduced compliance review time by 50% and saved hours of manual work weekly. I use AI to increase precision, speed and scalability, while keeping strategic control in human hands.
Can you operate at both strategic and execution levels?
Yes. I’ve led full rebrands from research and positioning to rollout across web, marketing and internal systems. At the same time, I stay deeply involved in execution to maintain craft quality and consistency.
What type of companies do you work best with?
Growth-stage companies that want to elevate their brand without losing performance focus. Teams that understand design is a business function, not just a creative department.
How do you prioritize when everything is urgent?
I evaluate impact vs effort. Not all requests deserve equal attention. I focus on initiatives that move business metrics or brand consistency forward, not just tasks that are loud.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My role is to create a framework where both can coexist. I don’t protect brand visually, I protect it strategically. If an ad pushes boundaries, I ask what we are testing and why. If it generates insight, we learn from it. If it creates noise without value, we recalibrate. Strong brands are not fragile. They are structured enough to allow experimentation without losing coherence.
Don't be shy
What makes you different from other designers?
I’m strategically “lazy” in the best possible way. I constantly question inefficient processes and look for smarter ways to solve them. With AI becoming part of everyday workflows, spending days on tasks that can be done in hours no longer makes sense. I actively build and adopt tools that remove repetitive work, speed up ideation and turn complex ideas into simple, compelling brand concepts. Efficiency is not about cutting corners. It’s about freeing time for higher-level thinking.
How do you use AI without compromising quality?
AI is part of my workflow, not a shortcut. I’ve built internal tools that reduced compliance review time by 50% and saved hours of manual work weekly. I use AI to increase precision, speed and scalability, while keeping strategic control in human hands.
Can you operate at both strategic and execution levels?
Yes. I’ve led full rebrands from research and positioning to rollout across web, marketing and internal systems. At the same time, I stay deeply involved in execution to maintain craft quality and consistency.
What type of companies do you work best with?
Growth-stage companies that want to elevate their brand without losing performance focus. Teams that understand design is a business function, not just a creative department.
How do you prioritize when everything is urgent?
I evaluate impact vs effort. Not all requests deserve equal attention. I focus on initiatives that move business metrics or brand consistency forward, not just tasks that are loud.
How do you handle growth tests that stretch the design?
Growth needs experimentation. Brand needs consistency. My role is to create a framework where both can coexist. I don’t protect brand visually, I protect it strategically. If an ad pushes boundaries, I ask what we are testing and why. If it generates insight, we learn from it. If it creates noise without value, we recalibrate. Strong brands are not fragile. They are structured enough to allow experimentation without losing coherence.