Sequence
Simplifying Financial Automation
The Challenge
Redesign Sequence's core USP section to effectively communicate how their financial automation platform empowers small business owners. The key was to transform complex financial operations into clear, engaging visuals while maintaining the platform's sophisticated capabilities.
Redesign Sequence's core USP section to effectively communicate how their financial automation platform empowers small business owners. The key was to transform complex financial operations into clear, engaging visuals while maintaining the platform's sophisticated capabilities.
The Approach
Working with Sequence, an innovative fintech startup, I developed a visual system that progresses naturally through their three main value propositions: unified financial visualization, actionable strategies, and contextual automation. The design needed to speak to busy entrepreneurs who manage multiple financial accounts and automated workflows, making complex operations feel approachable yet powerful.
Working with Sequence, an innovative fintech startup, I developed a visual system that progresses naturally through their three main value propositions: unified financial visualization, actionable strategies, and contextual automation. The design needed to speak to busy entrepreneurs who manage multiple financial accounts and automated workflows, making complex operations feel approachable yet powerful.
The Solution
Focuses on clean, intuitive layouts that demonstrate how Sequence connects various financial accounts into one visual map, transforms financial strategies into automated actions, and enables smart, contextual rules for real-world situations. By using a consistent visual language, clear hierarchy, and thoughtful progression between sections, the design helps small business owners understand how Sequence can simplify their financial operations while maintaining full control over their money flow.
Focuses on clean, intuitive layouts that demonstrate how Sequence connects various financial accounts into one visual map, transforms financial strategies into automated actions, and enables smart, contextual rules for real-world situations. By using a consistent visual language, clear hierarchy, and thoughtful progression between sections, the design helps small business owners understand how Sequence can simplify their financial operations while maintaining full control over their money flow.
