Equitybee®
Visual Identity - 2022


The Startup World’s Broken System
Receiving employee stock options can be a life-changing financial opportunity. That’s what we dream of when we decide to join a startup and skip the comfortable corporate route. But when the time comes to exercise our options, many of us simply can’t afford to do so and are forced to walk away.

We’re here to fix this problem.
Open Options for All.



Brand Values & Tone of Voice
Bold We speak confidently and directly, with short, punchy statements
Honest - We’re always upfront, 100% transparent, and completely on your side, with nothing to hide unconventional, We’re not your typical financial company. No jargon. No marketing blah.

We use our unique style of communicating. Eye Level We get you. Heck, we are you. Hard-working professionals looking to build a better life. We talk the way we’d speak in real life. Always.


Goals
Providing startup employees with the capital they need to exercise their stock options& connecting them with investors who have a shared interest in the success of the startup.







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